For brands · Est. Oct 2025

Curated access, not generic reach.

An invitation-led community of 250 women in Zurich who invest intentionally in beauty, wellness, longevity and elevated experiences. Your brand, experienced instead of advertised.

Our philosophy

Luxury doesn't scale.
It gathers.

By the numbers

Right now. One curated voice.

4.2MViewsin one month, fully organic
1.6MAccounts reachedup 22,300% vs prior period
253KInteractionssaves, shares, comments, DMs
1 in 3Members create20K to 350K followers each

Source: Instagram Insights, @amara_circle, July 2026. Zero ad spend.

Why it works

In wellness, community is the new media.

Peer validation

Wellness purchases are intimate. Women want a friend's verdict before a clinical claim.

De-risked discovery

Trying longevity, aesthetics or a new brand inside a trusted room removes the social risk of going first.

Stories beat claims

"My friend tried this and it worked." That single sentence outperforms any campaign budget.

A long-table Amara Circle dinner

Real access

A 250-member circle.

CHF 36 to 42 million

in combined annual purchasing power, concentrated in the cohort that drives global luxury spend: affluent women 28 to 45, anchored in Switzerland.

  • 85% of household purchases are made or co-decided by women
  • 92% of travel and vacation spend is female-led
  • 78% of our audience is in Switzerland and DACH

How we work together

Three entry points for partner brands.

Valmont goodie bags at an Amara event
01 · Product integration

Inside the room

Your products woven into exclusive Amara Circle goodie bags and event activations. Discovery in context, not interruption.

Brand-hosted ballroom event
02 · Brand-hosted events

Your own evening

We host a curated event with you. Members meet, use, taste and experience your product in a setting designed for storytelling.

Brand retreat morning at a pool
03 · Retreats & series

Long-term presence

We promote your retreat, hotel or wellness sanctuary to our members and through our channels, with repeat partnership potential.

The ambassadors

Seven women. Seven curated lanes.

EscapesJourneysBeyond RiseVitalBeauty EditAtelier

Each lane is owned long term by a curated ambassador, from destination escapes to longevity, beauty and movement.

Partner voices

What brand founders say.

"Amara Circle brings together women who don't just attend events, but engage, ask questions and invest in their health with real curiosity. The collaboration felt natural and perfectly aligned with our philosophy."

Ildiko Sirman · CEO, AYUN Health Longevity Clinic

"These were not static product shots, but real women embodying strength, softness and confidence. Exactly what NUUDE stands for."

Carol Winkler · CEO & Founder, NUUDE

"What stood out most was the conversion. Many guests became paying clients shortly after the event. The quality of the inquiries was noticeably higher than from traditional marketing channels."

Let's talk

The most powerful brands are not discovered. They are experienced, remembered and chosen.

Tell us about your brand. We will design the room around it.